Archive for the ‘eBooks’ Category

Disruption: eBooks, The End of Windowing and The Agency Model

March 3, 2010

…In effect, Macmillan is trying to do exactly the same thing that many other media companies are desperate to do — from newspapers to music labels to movie companies — which is to replicate the pricing model of an analog, real-world business in digital form.

In other words, (windowing) tries to artificially reproduce the kind of scarcity (and thus pricing power) it used to have in one medium in a medium that doesn’t even know what scarcity is.

Sooner or later, that attempt will fail (among other things, iTunes appears to show that flexible pricing actually leads to lower sales).

For now, Macmillan and other publishers have managed to convince Amazon and Apple to accept the new agency model, but those sandbags aren’t going to last for long.

My take: “Macmillan, like most publishers, is attempting to protect their existing printed business long enough to readjust their production, sales and distribution model to digital media, rather than print media. Until then, their pricing model for eBooks and print media will be closely related and will walk in tandem towards a new model; at least in theory.”

“What we are seeing is a change in the business model of content distribution. There are simply more efficient and effective ways to subsidize the cost of transporting information.”

“Content is a service and a book is the conduit and container.”

Posted via web from Digital Publishing Trends – Semantic Press



Market: SourceBooks (publisher) spends $3 – $7k on each iPhone app…

February 23, 2010
“Sourcebooks spends $3-$7K on each iPhone app, and does all development in-house (except coding).”via (

Posted via email from Digital Publishing Trends – Semantic Press


KiwiTech Mobile Apps for eBook Publishers

February 19, 2010
KiwiTech.comKiwiTech is a mobile app services firm and was established in January 2009 in Washington DC by the founders of Aptara (formerly TechBooks)

We are now starting up our offices in Noida (Sector 4) and are working with a variety of European clients, including Spanish publishers. Our services include developing mobile (iPhone) apps for our clients.

KiwiTech develops cutting edge e-book readers for various mobile platforms. We have two distinct e-readers, the existing “Classique Reader” and the upcoming “Quantum Reader”.

“The Quantum Reader will change the way people read books by making the experience more enjoyable and convenient for them,” said Anita Gupta, President of KiwiTech.  “Also, Quantum single book apps are discoverable on the iPhone plus allow the ability for publishers to enhance their content with multimedia elements.”

KiwiTech also announced that it collaborated with publisher W.W. Norton & Company to release “The Blind Side” as Quantum’s first customized single ebook application.

Gupta said Quantum represents a critical innovation for KiwiTech, because it uses the ePub format to display text on smartphones.

Quantum allows users to:

  • Use a skimming feature to skip to a specific page number within an ebook
  • Adjust the font size to customize the reading experience
  • Annotate the text
  • Use multiple bookmarks within an ebook
  • Search for words or phrases
  • Use a backlit feature to enable better visibility for night reading

The firm collaborates with content providers to distribute premium content for three markets — consumers, associations, and schools – on various smartphone platforms.  KiwiTech also works with industry leaders to provide app development services.  KiwiTech currently has over 80 apps now available on different platforms (including the iPhone™ and BlackBerry Storm™) and has top 20 apps in several countries and in different languages.

Source:, Press Release (PDF)

Anita Gupta

Posted via email from Digital Publishing Trends – Semantic Press

“Choose Your Own Adventure” eBooks? Hybrid books will change storytelling…

January 8, 2010

“Myebook, which helps users self-publish books online, is flexible with the definition of “book,” allowing text to be mashed up with video and applications. “

Hybrid eBooks will change storytelling via interactive media and “choose your own” adventure.

Comment posted on As books go beyond printed page to multisensory experience, what about reading? – at using Reframe It